Videos are no longer difficult to make today. You can use your
phone to shoot it and simply post them on social media. However, for serious
and professional organisations, creating a business video is not a joke
especially if it is promotional. Business videos rarely go viral but if you
follow these tips, the video will definitely get more engagements and views.
This is a marketing strategy every company must explore as you don’t need to
break the bank to achieve this. You should simply include it in your budget
Recording
decisions
The
question to ask is how do you want to record your video? You can use a mobile
phone with a selfie stick. In other cases, you can use a High Definition video
camera. The later is better because when the video is eventually produced. A
poorly produced video will put off potential viewers even if it has a unique
content.
Make
use of the right celebrity
Hundreds
of research have been done on the impact of celebrity endorsements. So, try to
get a celebrity whose acceptance cut across Nigeria to feature in your video.
Importantly, use right celebrities that will definitely sell your services or products.
Choose
a pleasant place to film
You
can decide to film your video at your business premises or choose a nice
location in Nigeria. Whichever one you select, ensure that it will not disturb
your filming. The location has a huge role to play because your viewers can
relate with the place. For example, shooting a business
video at Olumo. Regardless, remember that your product or service should decide
where you want to film.
Creative
content
Content
is ultimate for any business video. It must be entertaining, informative and
educative. Thus, as far as the content is creative and targeted at the correct
audience, it will definitely go viral.
It
must call-to-action
You
are not just making your business video for fun. It is not only to create a
buzz around your product and service, it’s for viewers to take action after
watching your video by patronising the product or service. So, ensure that your
video has a call-to-action.
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