Vodafone Set For Naming Rights For London Olympic Stadium

Vodafone is close to agreeing a £20m naming rights deal for the London Olympic Stadium, negotiations between the telecoms giant and the stadium owners, the London Legacy Development Corporation (LLDC), have been ongoing for several months.

They are understood to be close to agreeing a six-year deal worth £20m, meaning the company will pay more for naming rights (£3.3m per year) than West Ham are in rent to play there (£2.5m per year).

Securing a high-profile brand in Vodafone will be seen as an endorsement of an arena that has had significant challenges since it began being used by West Ham last August. It is also a fillip to the LLDC's business model, with all revenue from the deal going to the publicly-owned body rather than West Ham.