Businesses today now consider owning a website
a necessity rather than a luxury. This is because they recognize the impact an
effective website will have, not only, on their businesses but also publicity.
This said, there are some business websites that never attract traffic let
alone customers. This may be due to some avoidable mistakes. What are these
mistakes? we share some of them.
It is not
mobile friendly
What is
the essence of a website if it is not mobile friendly? Mobile phones that are
internet savvy are widely used now. It is, therefore, highly possible that
mobile users will spend more time on their phones. In addition to this, mobile
friendly websites are responsive and the conversion rate is very high. In order
to ensure that your website is mobile friendly, use a responsive
design, keep your layout simple and test it using tools like Google’s
Search Console Mobile-Friendly Test.
Lacks
basic information
Your
website should contain important and valuable information or content that will
help your customers when they have issues. It should have a list of Frequently
Asked Questions (FAQs) that provides practical solutions to some of the
problems your customers are likely to have. Also, contact numbers on the
website must be available. If it lacks this basic information, no one will
visit your website.
Takes
forever to load
Customers
always want to perform an online transaction as fast as possible. If your
website is too slow, you will lose customers. This is because there are other
online platforms they can patronize. So, ensure that your website is fast. You
can test the speed of your website with tools like Pingdom and GTmetrix.
No clear
call-to-action
The
secondary reason for owning a website is to convert customer visits to sales.
This is why your website must have a clear call-to-action. Give your website
visitors clear instructions by creating a conspicuous call-to-action.
You do not
guide users to different pages
Many businesses restrict their
traffic to their website’s homepage rather than sending the customer to the
actual page they want. This may be due to the fact that they don’t consider it
relevant. But, the fact is that the homepage is not as important to overall web
traffic as the other pages besides the homepage.
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