In a world that is increasingly connected by and dependent upon
technology, digitization is an important way for organizations to remain modern
and relevant. Taking advantage of the global digital transformation allows
companies in both the business-to-business (B2B) and business-to-consumer (B2C)
spheres to enhance their performance across key operational areas and create
new value for their customers.
Refocus attention on customer
The digital age has granted consumers a vast new world of
products and services, as well as a host of new tools they can use to research
an item before making a purchase. Online review aggregators, consumer forums,
and even rating systems on retail websites have empowered consumers to make
their voices heard.
Provide avenues to for customer engagement
Just as technological developments have made it easier for
consumers to share their preferences and experiences, digitization enables
businesses to connect with customers in a more meaningful way. One major way is
via social media (Facebook, Twitter & Instagram). On all these major
platforms, you will find Jumia handles interacting and engaging customers not
only helping them address enquiries and complaints but also gathering and
aggregating constructive feedback.
Expand company identity
Building a professional, modern-looking website is an integral
part of building an effective online presence, and this website is often a
cornerstone of digitization. Creating a website and other elements of your
company's digital identity can also strengthen and evolve your business'
identity. As you consider how to present your brand to a vast online audience,
you'll likely take into consideration your company values and goals. And with
the added transparency of the digital age, you can expect customers to hold you
to these ideals.
Offer convenience for consumers
To add value to your business, you have to make your services
convenient for your customers. Your website and the mobile app must be easy to
navigate.
Provide enhanced data management
In addition to streamlining countless business and industrial
processes, digitization also enhances business' ability to collect data about
their operations and analyze it to improve their business processes. Data from
enterprise resource planning tools, customer relationship management tools, and
even social media and e-commerce platforms can combine to offer new insights
into the strengths and weaknesses of your newly digitized company.
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