Startups are the backbone of any economy. They
are established by young Nigerians who make efforts to secure capital and start
something on their own. This is not a simple task. Ask any young person who
owns a business, you will be taken aback by their experiences and tales of
running one in Nigeria. These startups which can be likened to small scale
businesses have provided employment and contributed their own quota via
creative ideas, to either offer solutions to societal problems or a service.
Despite this, there are quite a number of challenges they are encountering and
are quite worried about. Jumia Travel,
the leading online travel agency, discuss some of these worries.
Power
The issue of electricity can’t be
over flogged. If power can be stroked off the list of things startups are
worried about, it will have an overall impact on the startup. First of all, you
will not factor in money for buying a generator or fuel into your budget. Such a
money will be invested in the business or employ more hands. But power is
epileptic. You will be gobsmacked if you see the amount even big organizations
budget for huge generators and diesel let alone startups.
Business
registration
Kudos to the Nigerian government
for launching the 60-day national plan for ease of doing business in the
country. It is good but it is more than just launching a plan. The time, money
and stress of registering just a startup are discouraging. This is why many
startups just register their business name while they leave the other paperwork
for later. Business registration should be automated so that it won’t take more
than a week to register a startup. In fact, priority should be given to
startups.
Capital
Thanks to venture capitalists and
seed investors who are supporting these startups to keep them afloat.
Obviously, this is usually after you have invested a certain amount of your
capital in the business. Where do you get the capital from? It is usually from
friends and family. Banks are likely to deny you loans. And of course, the
Naira to dollar fluctuations is also an issue.
Little tangible corporate or
government support
Corporate organizations rarely
support startups. They prefer to sponsor or support entertainment programmes or
ideas. If you pitch your idea to them and it is not entertainment related, you
are probably wasting your precious time. Corporate organizations should sponsor
competitions, where individuals with startups ideas can compete and get, will
get financial support to implement the idea. As for the government, they are
trying but there is more to be done.
Taxation
There are different bodies that
collect taxes in Nigeria. And they charge to pay all sorts of rates. Although
some organisations fail to pay tax, it’s not their fault
sometimes. The government needs to block these loopholes and harmonize the
taxation process. Hence, startups will know that they are not double taxed.
Lack of
patronage from Nigerians
It is worrying that Nigerians
don’t buy made in Nigeria goods. They prefer foreign to Nigeria made.
Patronizing Nigerian startups doesn’t only means you are supporting them, it
shows you recognize their efforts.
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