Social media is one of the most virile tools for creating
awareness in today’s digital world. You don’t even need to break the bank to
run a social media campaign. These free mode of communication is therefore
available for everyone to use. Due to this many users, waste the opportunity to
take advantage of it. You will observe that despite their aggressive social
media presence, they are getting little or no traction, here we roll out five reasons why your social media engagement is low.
You don’t post regularly
If your frequency of posting drops, there will definitely be
corresponding decline in your engagement. Your followers or friends wouldn’t
wait for you if you disappear for days. If you want to halt the decline,
increase the number of times you post each day.
You are posting at the wrong times
Given that time difference usually comes to play when you come
to posting, you should know the time difference where your immediate audience
are present is the most important. In Nigeria, you shouldn’t share tweets at 2
am because you want to make your account function 24 hours.
You are not memorable
The most
important way for you be socially memorable is for you to be different. Don’t
share your ideas like others. Stand out and soon you notice a steady rise in
traction.
You expect
people to come to you
You cannot
get engagements by only sharing great content. You have to reach out to other
users and influencers by following them. Don’t wait for users to follow, you
will not get the desired traction you want.
You are
ignoring visual content
Visual content is one of the most
powerful to drive engagement. Tweets with images are more likely to be
retweeted and liked than the one without any visuals. So, use images from time
to time.
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