Branda Nigeria Launches the First Hybrid Branding Platform For Businesses in Africa

To compete favourably in business, the use of extensive research is important. Olawale Ismail, Chief Executive Officer, Branda, highlighted this in an interview recently. According to Ismail, Branda’s emphasis is on understanding and Catering to the distinctive needs of Nigerian Businesses, positioning it as a trailblazer in the competitive branding landscape. Ismail spoke on services offered by his organisation, how they have overcome challenges In the industry, prospects and plans, among others.

1. Can you tell us about the inspiration behind launching Branda and the gap in the market that you aim to address with the first one-stop branding platform in Nigeria?

First off, my names are Olawale Ismail, I am the founder of the best way to brand businesses, Branda

Branda, full meaning Brand Authenticity inception stemmed from recognition of a pervasive misconception within businesses – the equating of branding to a mere act of printing. This realization prompted a deep dive into the challenges faced by businesses in accessing comprehensive branding services. The gap that emerged was profound: businesses struggled to find a singular platform that offered a diverse range of branding services tailored to their specific needs. Branda was conceived as a solution to this intricate problem, aspiring to revolutionize branding by providing a personalized, easily accessible, and all-encompassing hybrid branding platform for businesses in Nigeria.

 

2. How does Branda differentiate itself from other branding platforms, especially considering the unique needs of businesses in Nigeria?

At Branda, we believe we are the only branding partner you will ever need.

Our unique differentiator lies in its astute understanding and meticulous addressing of specific branding challenges within diverse industries. Extensive research has played a pivotal role in tailoring branding solutions for every business sectors including fintech, agriculture, education and more.

Branda also has an upcoming exceptional business focused initiative, "Covered by Branda," powered by technology and intensive research into the most seamless way businesses can brand, this exemplifies our commitment to fostering brand authenticity and unity. This initiative aims to distinguish and unify businesses within their respective markets.

Branda's emphasis on understanding and catering to the distinctive needs of Nigerian businesses positions it as a trailblazer in the competitive branding landscape.

3. Could you elaborate on the specialized services Branda offers, such as web development, public relations, printing services, and workspace solutions? How do these services contribute to a comprehensive branding strategy?

Branda prides itself on offering a comprehensive suite of branding services, that directly impacts the customers, team and perception of the business to the public these services includes; workspace design, web development, public relations, and printing. These services intertwine to create a seamless and effective branding strategy for clients. Our innovative workspace design ensures that offices become inspiring environments aligned with the brand's identity. Simultaneously, web development services cater to the digital presence necessary for enhanced visibility. In addition, Public relations services aids businesses to build brand awareness on all media houses, blogs, newspapers locally and globally, and finally printing services complete the holistic approach, offering impeccable finishes and elevating brand identity. These unique branding services are accessible and simplified through our user-centric platform, which empowers businesses to streamline their branding needs effectively.

 

4. What challenges did Branda face in establishing itself as a one-stop solution, and how did the team overcome these challenges?

Establishing Branda as a comprehensive solution encountered inherent challenges, particularly in logistics and coordination. Leveraging a foundation in project and product management, a strategy evolved to collaborate with individual creatives and specialized partners. This collaborative approach ensured the efficient delivery of services, transforming challenges into stepping stones. The journey has been marked by ongoing strategic partnerships, operational refinements, technological updates and an unwavering commitment to seamless and effective service delivery.

 

5. In what ways will Branda contribute to the growth of local businesses and ecosystems in Nigeria and beyond?

Branda's ecosystem serves as a catalyst for individual creatives and agencies within Nigeria, fostering self-employment and nurturing local talent. By providing accessible and cost-effective branding services, Branda empowers businesses to not only survive but thrive in fiercely competitive markets. The platform's unique offerings, including "Covered by Branda," aim to elevate individual business units, creating a distinctive and personalized brand solution to partnered businesses that resonates locally and on the global stage.

 

6. How does Branda foster partnerships and collaborations with other businesses, both locally and internationally, to enhance its offerings?

Collaboration and technology stands as a cornerstone for Branda. From payment to service delivery and operations management, the integration of new and efficient practices is ongoing. Actively engaging with businesses offering innovative solutions becomes a dynamic exchange that propels our services to new heights. This perpetual collaboration isn't just a strategic choice; it's a way of life for Branda, ensuring perpetual evolution to better cater to the ever-evolving needs of our diverse customer base.

7. As a one-stop branding platform, how does Branda tailor its services to cater to the diverse needs of small businesses, startups, and larger enterprises in Nigeria?

Branda recognizes the unique needs of each business, and our services are meticulously tailored to accommodate a myriad of requirements. Flexible plans cater to different business sizes and industries, allowing clients to select individual services or opt for comprehensive plans. The innovative "Covered by Branda" ensures a personalized and hassle-free experience, allowing businesses, irrespective of size, to focus on their core activities without compromising on their distinctive branding needs.

 

8. Can you share insights into the technology infrastructure supporting Branda's web development services and how it ensures the security and functionality of the websites it creates?

Branda's web development services are underpinned by a robust technological infrastructure, emphasizing security and functionality. While the specifics of our security measures are confidential, adherence to industry best practices is our guiding principle. This approach ensures the creation of secure and effective online platforms, fostering trust and reliability in every project we undertake.

 

9. In the next five years, how does Branda envision its expansion within Nigeria, Africa, and internationally?

Over the next five years, Branda envisions consolidating its presence in Nigeria and expanding its services across Africa. Global aspirations include extending our footprint to countries such as the United Kingdom, Canada, and the USA. This strategic expansion aligns with our vision of becoming a preeminent one-stop branding platform on an international scale.

 

10. Any closing thoughts on Branda's journey and future prospects?

As we embark on this transformative journey, Branda stands as a pioneer in redefining the landscape of branding platforms in Nigeria through its unique hybrid branding platform.

Our commitment to challenging norms and reinventing the conventional approach is unwavering. We believe that collaborations, investments, and partnerships will serve as the driving force propelling our growth.

Branda remains steadfastly open to exploring these avenues, ensuring a future that is both impactful and successful. The narrative of Branda is not just a story; it's an ongoing saga of innovation, resilience, and a relentless pursuit of excellence in the dynamic realm of branding.