In case you’re not yet
fully on board with social media, here are compelling reasons why not using it
can harm your business:
1. People
won’t know how great your business is.
Let’s assume you do things right and you’ve built a small, but
loyal customer base. Wouldn’t it help to let more people know about your
satisfied customers? On social media, businesses routinely share customer
testimonials with their followers, while customers are happy to share their
buying experiences all on their own.
2. You’re
unaware of what customers are saying about you online.
Whether you like it or not, customers unhappy with your product or
service won’t hesitate to share their experiences on Facebook, Twitter and
other platforms. Without a social media presence, how can you monitor negative
reviews or attempt to answer them and demonstrate a policy of responsiveness?
3. You
lack a method for engaging with your target audience.
Social media is interactive. Small businesses build communities
around their brands and instill customer loyalty. Engagement may include
sharing product updates, conducting customer surveys, sponsoring contests, etc.
A small business that lacks a social media presence must work much harder to
engage its customer base.
4.
Traditional advertising is more expensive than marketing on social media.
Not only does creating and distributing advertisements add up to
significant costs, the level of customer trust in traditional advertising is
fairly low. Startups in particular enjoy a much higher success rate using
social media to promote their products or services.
5. It’s
much harder to build a reputation as a thought leader.
It’s likely you’re an expert in your particular field of business.
But without a social media presence, who will ever know? Small businesses
regularly create and promote content of value to their followers, in the
process building a reputation as an industry thought-leader — which adds
credibility when they reach out to prospective customers.
6. You
can’t easily spread the word about new products or upgrades.
Businesses use Facebook and other channels to launch a new product
or announce a major upgrade. Customers are sometimes invited via social media
to “test-drive” the new product and offer helpful feedback. This kind of
customer input increases the odds of a successful launch or upgrade, because a
business knows in advance what works (and what doesn’t work) with their target
audiences.
7. You’re
less likely to know what your competitors are up to.
Never assume that just because you don’t have a social media
presence, the competition is abstaining as well. They’re not! Monitoring the
social media activity of competitors enables you to stay informed about their
marketing efforts and who their customers are — information that could prove
essential for your own marketing campaigns.
8. It’s
harder to recruit quality employees.
Businesses use social media as an active employee-recruitment tool
— and job candidates do the same when it comes to checking out potential
employers. Having a vibrant online presence (not just your business website)
makes your company more attractive to talented candidates, the very individuals
you most want to apply for your open positions.
9. In a
crisis, the lack of a social media presence can be devastating.
Sooner or later, almost every business experiences some type of
public relations or product-related crisis. Companies that successfully “bounce
back” usually integrate crisis management with social media in the planning
stages. They use Twitter and other channels to beat back unfounded rumors and
speculation, while ensuring a continuous flow of customer-friendly information.
A business with no social media presence can be badly harmed by a tsunami of
angry voices online.
Late to the show? Look at social media platforms your customers
follow and start building your own community of fans and friends alike. Let Absolute Hearts handle your business online perception and social media image. Contact us on 08027922363 or email: publisher@absolutehearts.com
No comments:
Post a Comment
Contact Us
Email: publisher@absolutehearts.com
Phone/whatsapp: +2348027922363