1. Authentically grow your following.
Find others on Instagram who would be
interested in your business and who you genuinely find interesting based on
their photos and the hashtags they use. Once you’ve found people who would be
interested in your images, brand and/or company don’t just follow them.
“Like” their images you truly do enjoy, and make a comments explaining why
you like their posts. Please be creative with this. Lazy marketers will post
things like, “great photo” or “I like your photos.” Don’t be one of those
people on Instagram.
2. Include your website
address in your bio as well as a description.
The whole point in your having an
Instagram account is to attract people and drive them to your website to sell
your products or services, right? Put your website URL into your bio
description so it’s clickable and takes them to your site. Instagram doesn’t
allow you to have clickable links in your image descriptions or comments, so
posting a great image and then saying, “Click the link in my bio to take
advantage of this week’s sale” will help followers know where to click and how
to get to your website. Entrepreneurs who are not using the real estate
given in their bio description are missing a great opportunity to explain what
they offer others.
3. Use a photo consistent with your business
in your profile picture.
If you own a shop, it makes sense for
your logo to be your profile photo. Even an image of you, the owner, is better
than a photo of your dog or your adorable child. Using an image that best fits
your brand helps the potential follower to understand what your account is all
about.
4. Use videos.
People love to watch videos! You
can use videos in Instagram, but they last only 15 seconds. You can be creative
in 15 seconds to get your message across.
5. Add text to your photos.
It’s one thing to have a beautiful
image of your product or service, but adding a text overlay explaining
what it is, how it’s for sale, or why your customer ought to get their hands on
is helpful.
6. Run a contest.
This can be a very successful way for
you to encourage your followers to help you grow your following, by offering
them something in exchange for their efforts. One example would be asking your
followers to post a photo of them wearing your product, using
a hashtag you suggest (specific to your brand), and tagging a friend
in their post. If you offer a great prize, your loyal followers will be happy
to play along!
Instagram will continue to grow,
attracting more and more people to this social media platform. These people are
future customers and clients for you as an entrepreneur. After implementing
these six tips you're bound to get #instaresults.
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