It is no
longer news that HKN Boss Davido signed a deal with music
giant Sony Music Entertainment and just to clear the mind of those
still doubting the deal Sony have released an official statement about the deal
with the Owo Ni Koko singer.
Davido had previously shared the news with the public with photos showing
him put pen to paper on a deal last week but now Sony have released a much more
detailed press statement on the nature of the deal.
Here Is The Full Press Statement:
Sony
Music Entertainment have signed
accomplished musician Davido to a groundbreaking global agreement. The deal was
inked at the Sony Music offices in New York and will see the American-born
Nigerian recording artist release his highly anticipated sophomore album later
this year.
In Africa, Davido is a bonafide
superstar. After relocating to Nigeria from the United States aged 19, Davido
set up HKN records alongside his brother and independently released the first
song he ever recorded entitled, ‘Back
When’. The track was an instant success and propelled Davido to national
stardom as he followed this with the release of his second single and pan-African
smash hit, ‘Dami Duro’. This track
became one of the biggest airplay records not just on radio in Nigeria but
across the continent, catapulting him to superstar status and making him one of
the most sought-after artists to collaborate with widening his huge fan base
and media support.
His debut album, ‘Omo Baba Olowo was released in 2012 to critical acclaim earning him
countless award nominations and accolades including two MTV Africa Music Awards and the 2014 BET Award for ‘Best African Act’. A world tour followed which
saw Davido perform to sell-out venues across Africa, Paris, New York and
London. Today, Davido enjoys a massive social media following with a combined
number of over 6 million followers across all his platforms.
This deal represents a step forward
for Sony Music Entertainment as it grows its roots in Africa. Announcing its
official presence in Lagos, Nigeria verifies Sony Music Entertainment’s
decision to pursue new business via the introduction of on-the-ground operating
entities in an expanded number of markets in the region. The timing of the
decision is based on the convergence of a number of positive indicators in
Africa’s economy and positive signs in the music industry. Davido is a shining
example of this”.
Sean Watson, Managing Director, Sony Music Entertainment
Africa also stated, “Working with
incredible talent like Davido heralds a new era for Sony Music Entertainment
Africa on the continent. We couldn’t be prouder of our partnership with Davido
and we are extremely keen to support his vision to succeed at the highest level
in our industry.”
Adam Granite, President, Northern & Eastern Europe and
Africa also commented saying “We are thrilled to welcome Davido into the
Sony Music family. We are very much looking forward to bringing one of Africa’s
biggest stars to the world. We are also excited to partner with Kamal Ajiboye, Davido’s manager as well
as Efe Ogbeni, who will be executive
producing the album on our behalf.”
Davido too wasn’t left out as he also had this to say “Music is the universal language that unites and betters the world. It’s
always been my dream to take my music and culture to all corners of the world
so I’m blessed to be partnering with Sony Music Entertainment on this next
chapter. My number one aim is to make my fans and Africa proud”.
Davido is really an awesome personality. These type of legends really help the beginner to survive in the market. It am also a fan of Sony music entertainment.
ReplyDeleteDavido is a young rising star which have done great job in their music history hope they do a lot more after contracting with the Sony entertainment.
ReplyDeleteI join many live concerts of Davido with my friends and family. They really have a great vocals and have captured a big part of music industry.
ReplyDeleteDavido is a brilliant which accept done abundant job in their music history achievement they do a lot albums with the Sony entertainment.
ReplyDeleteDavido is a younger celebrity which have done excellent job in their songs record wish they do a lot more after acquiring with the Sony models.
ReplyDeleteI join many live events of Davido. They really have a great vocals which help them to get a huge fan base.
ReplyDeleteDavido is really an amazing character. These type of stars really help the newbie to thrive in the marketplace. It am also a fan of Sony models songs enjoyment.
ReplyDeleteDavido take a good decision by joining with sony music entertainment because it will help them to grow more in the music industry.
ReplyDelete