With over 100 million active
users and 400 million snaps per day, the social media platform is one of the
fastest-growing social networks in the world, and even though it caters mainly
to a younger demographic (18 -34yrs), it is becoming an essential part of
global marketing strategies.
Indeed, Snapchat’s developers
included certain features in the app that can be used to increase community
engagement (build and establish relationships with customers) and brand
awareness through innovative marketing campaigns; and as such, small business in
Nigeria can benefit even more by adding Snapchat to their social media
marketing which helps them to grow their brand with minimal effort.
Are you
in Nigeria and thinking of adding Snapchat to your social media marketing mix? we suggest three ways Nigerians can use Snapchat for building brand and business
marketing.
Offer the target audience
access to live events
The Snapchat app is wildly
popular among millennials, as unlike the older generation, they seem to enjoy
real-time footages. The real-time feature of the app makes it uniquely perfect
for real-time social media marketing as it gives the target audience instant
and direct access to live events. Snapchat can be a handy tool for business and
companies at their product launches, trade shows, big events including
anniversaries or at special events such as 1st person to reach a target
purchase etc. Snapchat gets your audience excited because you’re providing a
different, more authentic view of what is going on at the event. Business can
even also provide behind-the-scenes for these events and even private office
events like birthday parties,Friday afternoons or company outings, which help create and engage a strong following as it
makes the customers feel like they are part of the process, therefore
encouraging stronger brand awareness.
Employ teasers to boosting
marketing campaigns
Teasers are a powerful tool for creating anticipation in the minds
of clients and prospective patrons. It is usually very short and punchy, and
Snapchat, based off of short clips, offers 10 seconds per snap which although
not a very long time, is perfect to pull off a teaser. A creative way to achieve
this would be to create a series of Snaps or even stories that build up
anticipation for an event or product release and include a viral element. Then,
send out the short 10 second Snap to select people, preferably target
influencers and brand evangelists who will also help spread the word. You could
also choose random followers for a special inside peek. A number of brands,
especially in the entertainment industry, have adopted this technique, and have
teased new shows, events or movies on Snapchat. The idea is to create
anticipation and incorporate customers into their Snapchat marketing campaigns
so they can do some of your marketing.
Advertise contests, perks or
promotions
Nigerians
definitely love social media giveaways and promotions. The Snapchat stories
expire after 24 hours, so it offers the perfect opportunity to host flash sales
or send out coupon codes. Business can succeed in Snapchat community engagement
with a variety of promotions, exclusive deals and contests by offering promo
codes or discounts to the fans who watch their Snapchat story. The company
could also ask followers to take a snap while holding their product to get exclusive promotional
offers. This
technique improves brand personality and creates two-way communication between
consumers and the brand. The company can also capture user-generated content
while increasing loyalty.
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