Put yourself in a recruiter’s shoes. If you were faced with a stack of
résumés what would you want? The ability to download all the info into your brain,
the way that Neo from The
Matrixgets plugged in and learns Kung Fu in about ten seconds?
Unfortunately it doesn’t really work like that. In fact,
research shows that recruiters take only six seconds to make their initial judgement
on a résumé. If your résumé is screened by a computer first, it may not
even get that far.
So, your job, when creating
a killer résumé, is to make it really easy for the recruiter to spot the most
important benefits you offer the employer.
Do the work, so they don’t
have to. Here’s how:
1. Make sure your résumé is tailored to the job you are applying for
Generic
résumés may be quick to submit, but far less effective. Better one
excellent job application than three shoddy ones.
Researching
the cultural norms of the organization is worthwhile. For example, within one
industry some will value experience but not care much about education, while
others care about your qualifications.
2. Only apply if you meet the job criteria
Don’t waste
your time or the recruiter’s applying for jobs if you don’t meet their
criteria. If you still want that job, go and expand your skill set before
trying again in future.
3. Don’t lie
Even if
you get through the first screening, lying about or exaggerating your
accomplishments is likely to come back to bite you. Recovering from the loss of
trust is hard.
4. Add keywords
After
writing the résumé, check it for keywords from the job description.
Keywords
are gifts to you from the employer. Add them into the existing text so they
flow naturally. This will help your résumé get past screening software, and
recruiters who are accustomed to searching quickly for these keywords.
5. Structure your résumé carefully
It is
easiest for the recruiter if your key skills and background are summarised at
the top. Make sure your current and most recent previous role are on the first
page.
Your
education and qualifications are generally less important than your
professional experience, so put these later.
6. Show how your most recent two jobs are
relevant
Recruiters
will spend 80% of their time on your name, the company, job title, start and
end dates for your current and previous companies, and finally your education.
If you
are changing direction in your career, you will need to work even harder to
draw out the skills and networks you are bringing from these last two jobs.
7. Keep the résumé short
Remember
the recruiter will scan your résumé in seconds. Including your school paper
round or even lengthy details of your first job out of college is not something
a recruiter will thank you for (unless, of course, you are applying for your
second job out of college).
8. Demonstrate progress
Show
the recruiter that your career makes sense. Tell a story which shows promotions
and additional responsibilities as you delivered value to your employer.
9. Use CAR as a guide
CAR
stands for Context, Action, Results. Use them as a mental checklist. Keep the
context short: just long enough for the recruiter to know what your job was.
Spend longest what you actually achieved as a result of the actions that you
took.
10. Provide proof
Qualify
your results wherever possible. Beating your targets, raising finance, cutting
costs, making great sales all provide convincing and easily digested data which
demonstrate your achievements. Social proof such as promotions and customer
feedback are also worthwhile.
11. Show you are a rounded person
Include
personal projects, sports or voluntary work that you participate in, but be
aware if they are activities which might stereotype you or turn an employer
off.
12. Include links to other sites and social
media
Keep
your résumé short while demonstrating your talents by providing links to
articles, photos, or websites you’ve designed, or a portfolio. Also, provide
the url for your LinkedIn profile and Twitter feed it those reflect your
professional abilities.
Clearly,
you want to avoid a Facebook page with photos of your drunken exploits. Better
still, don’t post these on social media in the first place.
13. Give a good reason for leaving an employer
Recruiters
will especially be looking at the reasons you want to leave your current
employer and how long you were with them. If you’ve had a series of short-lived
positions you’ll need a convincing explanation of why a recruiter should take a
risk on you.
14. Explain gaps in your employment history
Leaving
a gap on your résumé leaves the recruiter wondering. If you’ve taken time out
for parenting or starting your own business, tell them. If you’ve been
traveling, show how it has enriched you as a candidate.
15. Exclude irrelevant information
Don’t
reveal your age, race, gender, marital status, or whether you have
kids. Research shows that even the most self-aware recruiters have unconscious
biases.
16. Show your eligibility to work
Make it
easy for a recruiter to be confident that you are eligible to work without
having to apply for work permits.
17. Make it easy for
the recruiter to contact you
Include
contact details with your email and one phone number (don’t make the recruiter
have to guess which number to use). Don’t bother with your home address.
18. Format for clarity
Make
sure your formatting goes hand in hand with the résumé structure to ensure
recruiters can spot the key information easily.
Create
clear sections with easy-to-read, consistent headlines. Use an attractive font,
which is also easy to read. Don’t use Word templates. If your design skills are
truly terrible get someone else to do the formatting for you.
19. Stick to a
familiar format
In this
case, boring is good. Unless you are specifically applying for a graphic design
or creative role and want to demonstrate your talent, avoid unusual formats.
Remember, the recruiter doesn’t want to be distracted as they scan the page.
Cut
anything that seems clever but reduces clarity, including pictures. If you do
use something different, make sure it is effective and suits the employer’s own
style before you submit it.
20. Submit your résumé
in pdf format
Unless
you are asked otherwise, send your résumé as a pdf. This will ensure your
formatting remains consistent on any device.
21. Spell-check and
grammar-check
Obvious,
perhaps, but surprisingly often spelling and grammar
mistakes are what leads to a résumé being put in the reject pile. Use
the past tense and third person, not first person consistently throughout your
résumé.
Don’t
rely on your computer’s spelling and grammar checkers. They are often wrong.
Edit it yourself and then get another person to read your résumé with fresh
eyes.
22. Check before you
include a cover letter
Most
cover letters are a waste of time. Either don’t bother, or, if the recruiter
specifically requests one, make sure it says something meaningful.
Cover
letters can be used as headlines, picking out the most relevant parts of a
résumé. They can deal with issues the recruiter may be concerned about, such as
a change of career direction. They can remind a recruiter about an occasion
that gave them cause to trust or care about you.
23. Don’t write to the
CEO
Unless
you are applying to a tiny company, or you know the CEO personally, it is not
the CEO who will be doing the initial screening. Don’t waste their time.
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