Why Are Brands In Support of Negativity? By Hafeez Onitilo

Please note that this article does not reflect the views of Absolute Hearts Media,but sole that of the writer. 

This article was suppose to have been written when Psquare had their troubles but I gave the brand I wanted to talk about a benefit of doubt and also hoping that other brands would not follow suit but today I have decided to put this article out there because I want this promotion of negativity to stop from all these so call brands.

 I know lots of people would probably insult me as they continue to read this article but have it at the back of your mind, I really don't care about what you say about me because as a realist and Factist writer so what people say about what I write doesn’t really bother me, what bothers me is how they would be able to comprehend what is written.

It is time all these so call brands start to teach our celebrity some real life lesson that when you are a star you don't have the luxury to drag your name or even the name of the brand that you represent into any scandal whatsoever. A lot of our celebrity have gotten involved in some very messy scandal yet different brands still stick to them as ambassadors. If you ask me, I would say that's why some of them don't ever learn because to them no matter what happens endorsement go still enter.

Like take the Psquare issue for example, immediately their issue became public to the point that both brothers went their separate way, still the Telcom company they had ambassadorship deal with left them as ambassadors. Globacom is a brand that promotes positivity but the Peter and Paul saga was all about negativity yet they were still kept on as ambassadors and that if you ask me was a no no.

I was almost not going to writing this article, the reason was because I heard that Tiwa Savage had been dropped by the Cola brand she had ambassadorship deal with but immediately I found out it wasn't true, I placed my fingers on my keyboard and I began to type. There is no doubt this Tiwa/Teeblizz scandal would go down as one if not the most scandalous issue to have occurred in our entertainment industry.

The Cola brand in question is a respected brand not only in Nigeria but across the globe that why it baffles me that they are choosing to stand with Tiwa instead of dropping her like other foreign brands would do.

Let's take a look at the case of Tiger Woods when he was going through the scandal of cheating on his wife, what happened immediately the news broke up, three of the major brands dropped him and why did they do that? because they knew it wasn't a good omen on their side and that kind of scandal wont reflect well on their public image. Another example I would give is the most recent one and that is Maria Sharapova, the day she came out to say she by mistakes used a banned substance, some brands she was singed onto as an ambassador dropped her even though she hasn’t even been found guilty, again I ask why is that? It is because they know scandals like that are not good for the image of their brand.

It is time for all these negative endorsements and promotions to stop brands that have supported Nigerian celebrity in the midst of their scandal should know that scandals like that of Tiwa is a bad omen for their name and as such they should drop or at least suspend her as an ambassador till probably when all this is over.

Thank you for reading I remain your realist and Factist writer.............