Small businesses are very difficult to get
noticed especially in this digital world. The internet space is dominated by
the Blue chip businesses who spend millions to run adverts and promote their
businesses. Despite this, there are other affordable, less complicated and
inexpensive ways you can get your business noticed online. Here are 5 strategies
Use social
media
To open a
social media account is free. You just need a smartphone and data. So, no
matter the business you are running, ensure that you have a social media
account. Nice pictures for Instagram, engaging tweets on twitter and share
interesting posts on Facebook. You can even pay as less as 2 dollars to promote
your business online.
Don’t
purchase backlinks
Most
times, links are used to influence your SEO rankings. The more the links, the
more your Google ranking. So, avoid purchasing backlink. You should rather
focus on building your business gradually and have a good relationship with
reputable websites.
Build your own website
There are
now affordable ways to build websites. There are thousands of tools which you
can use. Hence, try as much as possible to make your website look good even if
it is free. If you don't want a website, ensure you make good use of social
media.
Don’t
neglect Instagram
The focus
of small business owners is mostly on Facebook and Twitter. However, today, you
cannot do without Instagram because it has over 300 million users. So, if you
own a makeup business, you can experiment with Instagram by snapping whoever
you made up and post it on Instagram. Their feedback is important for you to
improve.
Create
unique content
Organizations today now have blogs
to market their services. They share their blogs on social media where you can
get traction. Small businesses can also take advantage of this. Importantly,
the content must be unique.
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