Live streaming an event is no longer a big
deal. You don’t need to own the most sophisticated tech gadgets to live stream
your business event. With your smartphone, you can employ any of Facebook,
Periscope, and Instagram to broadcast your event. This said some organizations
are yet to recognize the need to live stream their event.
If your established and well-grounded business is in this category, we roll out 5 reasons why you should live stream your event is good for your
business.
Create
social media engagements
Whichever
social media platform you decide to use for your live stream, you can take
advantage of it to create a social media buzz around the event. This is because
it is possible for your followers and friends to comment and like your event.
You will even discover that after the event, your friends and followers will
still be talking about it.
It shows
your brand in action
Persons
viewing your live streaming will have a first-hand experience of your brand
without them being present at the event. They will see the executives and those
in charge of the day-to-day running of the brand. With this type of experience,
your viewers will have more information about your and will be more than
willing to do business with you.
Get
Instant feedback
Feedback
from your audience is important whenever you organize an event. The added
advantage of live streaming is that you will get immediate feedback about the
business event. The feedback may be good or bad.
Expand
your reach
One
interesting way your live streaming your business event is
that you will be able to expand your reach. This is because the World Wide Web
is borderless. So, you don’t know who is watching your live stream. So, it live streaming
automatically expand your reach without you paying a dime.
It will
have an impact on turnover
Since the
live stream is likely to reach more people, it is possible that it has an
impact on turnover. You get more people making inquiries about your services
and these inquiries may translate to actual sales. So, live streaming is
something every organization should embrace.

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