With the holidays
approaching, it's not too late to get your business and
marketing prepped for the shopping season. This is the most hectic and
busiest time of the year for almost every business. Hence, it is essential for
you to get your business ready for the season.
Make your premises or website festive
Customers love getting in the holiday mood, and if you don't
keep up with the competition, you might lose out. Try and make your premises or
website reflect the festive season. This will tell your customers that
you recognise the season and for this alone, they will patronise you.
Set sales goals
Specifically, you must identify goals that can help you
be highly effective during the festive rush hours. This is the time when
businesses make their biggest sales. You do not want to enter it without having
a clear idea of your sales goals.
Employ more hands
The holiday season is an exceptionally busy period and you may
find that your existing employees will need a bit of extra help to handle the
festive rush. If you find yourself hiring, do it a few weeks before the season
starts to allow yourself enough time to train up new staff.
Plan your promotion
You need to have plans that will help you achieve those goals.
How will you get the word out? Will you have special deals during the
festive season? When should you start sending ads out? Answering these
questions will help you as you plan your promotions.
Inform your shoppers about holiday working hours
You need to let your customers know the working/opening hours
for your business during the festive season. And if you are not opening, you
must also let them know. This will ensure that they are not left disappointed
when they decide to patronise during this period.
Increase your social media presence
With so many people online on social media, you can't miss out
on the opportunity to interact with your target audience, build brand awareness
and earn people's trust factor. This is why you need to ramp up your
social media presence.
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