Telemundo launches new program ‘Series Premium’

In it's effort to keep up with the fast-evolving TV viewing habits of its audience, Telemundo has launched a new Sunday night drama franchise billed as “Series Premium.”
The new weekly program aims to bring a host of high-concept series that run 10 to 15 episodes per season, a big shift from the traditional telenovela focus of Spanish-language TV.

Luis Silberwasser, president of Telemundo Networks said “Our objective is to carve a space on Sunday nights with shorter, high-value, high-IP stories, featuring world- class talent.”