It’s no surprise at this point that social media algorithms are constantly changing. With all of the social channels that are competing with each other, one that remains at the helm of photo and video is Instagram. This app has come a long way from photos to videos to animations, and we really wanted to break down for you the three 2021 Instagram growth strategies your brand needs to grow.
2. GIVE INSTAGRAM WHAT IT
WANTS
One main way to get your account noticed is
to constantly learn the new algorithms and apply them. Instagram is constantly
rolling out new ways to interact with followers. The latest feature they are
offering is Reels, so they are currently prioritizing Reels videos in their
algorithm. If you jump on these new trends early, you are more likely to go
viral.
New brands are
constantly emerging, especially in the e-commerce space, but some of those that
are able to gain a quick following and get feedback for their services are
those that participate in early giveaways but make sure it’s a product giveaway
not cash. Product giveaways can make your audience see how good your products
or services are.
One giveaway strategy is
telling your audience to tag their friends to follow you to win. Giveaways can
constantly boost sales if dome right. To take it a step further, you can ask
applicants to repost on their own stories as part of the entry into the
giveaway. Either way, this will get a lot of eyes on your site and increase
interest, which is a crucial marketing strategy - brand awareness!
ALSO READ: 5 Ways To Build Brand Awareness with Instagram
Ultimately, Instagram is constantly changing and so the strategies that you need in order to grow on Instagram change with it. As a business owner, it’s your responsibility to try and test strategies that work for you as no brand will work with the same strategy. Just remember that consistency and application over time are the most important factors in growing the Instagram of your dreams.
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