Adding links to your Instagram Stories is a guaranteed way to
increase your conversions, boost organic engagement, and make it easier for
your followers to access the content you want to share.
Here’s the catch when it comes to Instagram’s Swipe Up feature:
There are certain requirements you need to meet before you’ll have access to
it.
To use the Instagram swipe up feature you must:
- Have your
profile set up as a Business Profile, and
- Have over
10,000 followers
OR
- Have a verified account (The blue check next to a profile that means Instagram has confirmed that an account is the authentic account of the public entity the account represents).
Start Creating Instagram Reels
Instagram’s new Reels feature is clearly an attempt to get in on the TikTok action, but it works, and that’s all that matters.
Create a 15-second multi-clip video with music, special effects, and stickers and wow your followers with the other Instagram Story hacks you got up your sleeve.
You can share Reels on your Stories, but they’ll appear on the
Explore page as well, so you can impress even more folks with your Story
skills.
By incorporating more video content into your content strategy,
you’re almost guaranteed to increase engagement on your Instagram profile.
But creating video doesn’t need to feel daunting — in fact, video content can be really easy to make and can drive a lot of attention and engagement to your Instagram account.
Use Instagram Story Highlights
Instagram Story Highlights are collections of
pictures, videos, and posts that you’ve posted to your Instagram Story in the
past.
And even though Stories disappear after 24 hours,
Instagram Story Highlights live permanently on your profile, allowing you to
add or delete content from them at any time.
That means you can still highlight specific Stories
and continue to share some of your most engaging content on Instagram. Think of
it as your evergreen Instagram content.
What should you use your Instagram Story Highlights for? Here are
some popular options:
- Showcase
different products on your Instagram profile.
- Promote
events.
- Show what
you’ve been up to or “behind the scenes.”
- Create
interactive content customers can continue to engage with, such as
interactive polls.
- Answer your
followers FAQs (frequently asked questions).
- Feature
product tutorials.
- Highlight
customer testimonials.
- Share sales and promotional discounts.
Hide Hashtags and Mentions Let’s say you have an amazing image, but you want to
increase your Story’s visibility by adding hashtags and mentions. However, you
don’t want to muck-up your image.
Preserve your aesthetic vision by tucking unsightly
hashtags or tags away. It’s the digital equivalent of hiding your electrical
cords behind your desk or TV stand.
Here are two methods for how to do it:
Hide Hashtags and
Mentions: Method #1
- Type out your hashtags and mentions.
- Hit the stickers button and select your
camera roll.
- Add an image from your camera roll, which
will be placed on top of your hashtags to obscure them.
- Resize your image to fill the screen: the
hashtags are technically there for Instagram to read, but human eyes won’t
be able to see!
Hide Hashtags and
Mentions: Method #2
- If you start off creating a post with an
image, add a text box on top and type your hashtags and mentions.
- With the text box still active, click on
the rainbow wheel at the top of the screen.
- Tap the eyedropper icon.
- Tap a spot on the photo to change the
text to that same color and blend in.
- Resize the text box if necessary.
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