Chocolate City Group this morning, at an earlier
announced press conference, unveiled two music labels Super Cool Cats and
JagzNation as record label imprints under the popular Chocolate City Music
label; becoming the first African record label to follow in the footsteps of
international heavy weights such as Universal Music and Sony Music Group. The
two labels are owned and headed by Ice Prince and Jesse Jagz respectively.
Arguably the most powerful record label on the
continent and now the most structured; Chocolate City Music CEO – Jude “MI”
Abaga, answered the questions of an impressive gathering of press men and
tackled live questions from fans on social media who were keen to know how the
relationship between Chocolate City Music, Ice Prince and Jesse Jagz would
unfold going forward.
The press were eager to know about the breaking
away of two of the most popular artistes on the label, to which MI replied by
saying it was not a destruction of Chocolate City, but an investment in the two
new imprints towards building an empire emphasizing that this announcement has
been in the works for months and it is easier for both prolific artistes to
keep up with the pace of their creativity when under their own independent
labels.
According to Ice Prince “Super Cool Cats is
beyond a music label, as we are already working with fashion designers, video
directors etc.; it is in fact a full platform for different expressions of the
arts” He also mentioned that he is already working on an urban line with Seyi
Sanusi popularly known as “Sneaker Boy”. Jesse Jagz was cool, calm and all
smiles as he told the press that being an artist under a large label limits his
creativity, but that having his own record label gives him more creative
freedom and control on his content.
MI, who gave an
illustration of the relationship between Aftermath Entertainment, Records,
Shady Records and G Unit Records, encouraged the press to do more research on
music labels globally to find out how well structured and diverse they all are.
He also responded to a question that he is still a recording artiste and has
been in the studio working on new singles and an album to be released very
soon.
MI wrapped up the conference by responding to a fan tweet about Milli’s exit;
explaining that the rapper was not dropped from the label, but left amicably
and that Milli will be in the best position to answer about what he is up to
now.
With the press conference anchored by Ehiz
Okoeguale of MTV Base, the record label was able put to rest rumours about an
ugly spat with Ice Prince, and gave fans and industry watchers information
about the various upcoming releases and events from the Chocolate City family
to look out for.
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