1. Choose networks that support your brand image.
According to Convince and Convert, 22
percent of Americans use social media multiple times a day, making it one of
the best mediums on which to build your brand. There are literally
hundreds of social networks out there, but most of them aren’t worth investing
your time and energy.
Instead, find the platforms that
support your brand image, taking the following factors into consideration:
·
Facebook is by far the best platform for promoting brand awareness.
Facebook is a great platform for promoting virtually any brand,
due to its very heterogeneous user base.
·
Instagram is a great option for brands that rely heavily on images,
such as clothing companies and retailers. It’s also particularly effective for
reaching young adults.
·
While Google+ hasn’t
taken off as well as many people predicted, it can be a great platform to reach
men in the technology industry, as two-thirds of the network’s users are men,
most of whom work in engineering or other technical professions.
·
Pinterest is an excellent social network to reach women, especially
for brands selling jewelry or clothing.
·
Finally, if you
operate a business-to-business company, LinkedIn is a
stronger choice for promoting business-related content and connecting with
other corporate influencers.
2. Provide valuable
and shareable content.
It should go without saying, but you’ll
create a much stronger brand reputation if you focus on creating useful content
that viewers will want to share, rather than cranking out content to meet
arbitrary publishing calendars or that covers subjects only you’d want to read.
Keep the following principles in mind
as you craft content for social sharing:
Every single piece of
content you share should support your brand image. Remember, humor can be
difficult to pull off. If you can use memes effectively, they can be powerful
brand-building tools. But if you aren’t 100 percent sure how your audience will
respond to your image, resist the temptation to create memes or engage in
clickbait strategies that have the potential to reflect poorly on your company.
Figure out which
content is most likely to gain visibility on your social networks. Images may
resonate better with your audience than blog posts, but you won’t know that if
you don’t look at your data.
Don’t be afraid to
use visual content. Articles with images receive 94
percent more views. Twitter content with images receives nearly twice as many
views as text posts, even though there are seven times more text
posts on Twitter.
One of the easiest ways to create
content for deployment on social media profiles that’ll support your brand
building efforts is to see what types of posts others have been successful with
and put together your own, better versions.
Say, for example, that one of your
competitors has received good social traction with a blog post titled “12
Strategies for Increasing Website Traffic.”
Instead of wasting your time building
content around unproven topics, you could release a stronger content piece on
this same subject. For instance, you could put together a post titled “102
Strategies for Increasing Website Traffic,” or you could go through your
competitor’s list of techniques and put together your own guide that goes into
more depth on how to put these principles into action.
3. Leverage
influencers.
Publishing killer content to your
social profiles is important, but it’s only one part of the equation. If
you have a relatively unknown brand, your voice is likely getting lost in the
noise. While you can eventually build your own audience through the creation of great
content, this strategy is going to take time.
A much faster approach is to leverage
the audiences existing influencers in your industry have already
built. There are a few different ways you can do this: Mention their names
or cite their websites in your content pieces. Influencers with Google Alerts
or other notifications set up on their names will see your content after it’s
published. Tag any influencers
you’ve referenced when sharing content to your social media profiles.
Email influencers
after you’ve published your content to let them know they’ve been referenced in
your work.
The goal of all these different actions
is to get them to share your content piece with their followers via social
networking. It can take time to build up the kinds of relationships that
lead to influencer sharing, but if you’re consistent about producing quality
content, your efforts will get noticed.
4. Use social
campaigns to promote content.
Finally, keep in mind that, in an age
of diminishing organic reach, paid campaigns -- especially
those run through native
advertising platforms -- may be one of your better options for
building your brand on social networks.
A growing number of brands use
strategies such as contests and other social media campaigns to successfully
gain visibility and generate leads.
To take advantage of this effect, provide
your audience with valuable incentives that encourage user participation and
make sure that your campaigns offers value to all participants.
While social media is one of the most
powerful ways to reach new leads, it’s easy to waste time or alienate people if
you don’t use it appropriately. That’s what makes having a sound social media
strategy in place so important.
If you make it a priority to
consistently share great content and leverage the power of existing social
media influencers, your brand building efforts are bound to pay off in the
long-run.
Source: entrepreneur.com
No comments:
Post a Comment
Contact Us
Email: publisher@absolutehearts.com
Phone/whatsapp: +2348027922363