Eliud Kipchoge could have recorded a world record
victory but he had to run majority of the marathon with the comfort insoles
falling out of the back of his Nike shoes, now that is a true champion. Around
the 10-mile mark in the race, the insoles in his shoes began to fall off and
after the race Kipchoge noticed several
painful blisters and even a large cut on his big toe from where his shoes
rubbed against the skin and through his socks.
Nike and the 30 years old Kenyan who won
the marathon with a personal best time of 2:04:00, have been working together
to develop a prototype racing insole for comfort and support, unfortunately
this one didn’t appear to work out as originally planned. Nike said: “As
with any prototype, elements can sometimes go wrong. On this occasion, the
sockliner didn’t work. As in all innovation, we will learn quickly from
mistakes”.

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