Jay Z Is Sued For $18M

Perfumania Holdings Inc has filed an $18 million suit against Jay Z with the claim that sales of Gold Jay Z have declined considerably because of Jay Z’s and his team’s lack of interest in supporting and promoting his own brand.

Gold Jay Z was the best selling celebrity fragrance a year after its launch in 2014, ousting David Beckham‘s aftershave by eight to one but sales tanked last year from a projected $35 million to $6.1 million because the rapper was too busy with other projects to focus on the fragrance, the Manhattan civil suit says.

Jay Z refused to appear on “Good Morning America and turned down a cover story for Women’s Wear Daily and an event at Macy’s to promote the men’s scent, according to court papers. He even rejected five prototypes for an 18-carat gold capped bottle designed by Jacob the Jeweler for a customer contest.