The Aussie rapper took to Twitter after its release to chat with fans about what they think of the project, and revealed that there's actually a much deeper meaning to what you see in the video. She wrote “The plane is establishment! spraying it is anti establishment. people are trying to drag me in it. my other selves are” then she wrote this to another “yeah I think you pretty much get the concept. media is establishment too technically”
Following what she's depicted as a year she wishes she could erase from her memory, the song marks the first new music she's released since her collaboration on Pretty Girls with Britney Spears in May 2015. The concept of the video definitely falls in line with what the star has recently expressed about her struggles in the past year.
Iggy said “Last year, I felt like I was definitely not in control of the media's narrative of me, It made me feel very out of control of my own life or my ability to have my own perception of who I was. You don't want someone else writing your narrative and making you the villain then I just realized that, you know what, you can't control it and I think I accepted that and moved on to living my life”
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