After drawing wide criticism from many on social media, actress Rose McGowan posted a lengthy diatribe
to Facebook yesterday, demanding that Fox remove a huge billboard of the advert
in question: “There is a major problem
when the men and women at 20th Century Fox think casual violence against women
is the way to market a film. There is no context in the ad, just a woman
getting strangled. The fact that no one flagged this is offensive and frankly,
stupid. The geniuses behind this, and I use that term lightly, need to to take
a long hard look at the mirror and see how they are contributing to society.
Imagine if it were a black man being strangled by a white man, or a gay male
being strangled by a hetero? The outcry would be enormous. So let’s right this
wrong. 20th Century Fox, since you can’t manage to put any women directors on
your slate for the next two years, how about you at least replace your ad?”
Fox officials responded to the public backlash which is about time really, as it’s not a particularly tasteful piece of cinema art. Along with removing the specific billboard McGowan referred to they, issued this statement: “In our enthusiasm to show the villainy of the character Apocalypse [Isaac] we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women”
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