From time immemorial, starting a business has
always been a monumental task. It is not for the fainthearted nor is it for
those who aren’t dogged. And this won’t change anytime soon. Regardless,
you will find Nigerians who are dogged and who have the entrepreneurial
tenacity or spirit running from pillar to post searching for jobs. Besides,
even those who have jobs are no better. They always have an excuse for not
starting a business on their own. We share some of these pretty inexcusable excuses.
I don’t have
enough money
A very
convenient excuse for anyone who is not ready to start up. Money will
always be a problem and in this economic recession, there is no guarantee that
there will be steady cash flow. But you know that most successful businesses
started small. You have your friends and family who can support. In fact, you
can crowdsource funds online to start up.
I don’t want
anyone to steal my idea
There is
nothing new under the sun. Someone else is already doing what you do. What you
can do on your part is to inject a unique and distinctive way of doing same
which will make you stand out. So why are you keeping your ideas to yourself?
It doesn’t mean you should tell every tom, dick and harry. Anyhow, you want to
do, just get your idea out there and start even if you are afraid someone will
steal your idea.
I don’t have
enough time
Stop
spending available time watching movies, African magic and surfing the internet
if you are serious about starting a business. Dedicating this time to improving
and positioning your business plan. You need to learn how to manage your time.
Time will never be enough. Dangote had the same 24 hours when he started. It
won’t be easy, though.
I don’t have
enough knowledge about the business
The internet
has made it very easy for you to learn anything you want. There are YouTube
videos and you can Google any idea. There are also many free online courses you
can take on any subject. This is really no longer an excuse but you will be
surprised that Nigerians still give.
My plan is
not perfect
According to research, the best
formula for starting a new business is to launch, test and pivot. With this
mindset, you should be aware that nothing can be perfect. You can only do your
best. So, don’t wait for your plan to be 100% before you get off. Remember
starting a business is not a 100 metres race, it’s a marathon!
This recession is not good to start a business
Okay this is for those in Nigeria or any other country undergoing tough times. There is never a good time to start a business. Whether Nigeria is in a recession or not, you will be blown away by the sheer number of startups that have been launched despite the recession. Life is all about risk. If you don’t venture into it now, and the recession is over, another lame excuse will arise to stall your plan to start up.
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