South African Brand "Shield" Announces Partnership with Chelsea Football Club

Shield has announced a partnership with Chelsea Football Club. The two champion brands have come together to celebrate and inspire South Africans who are making moves, both on and off the field.

To kick-off the partnership, Shield is offering a once-in-a-lifetime opportunity – the chance for one lucky person to spend a day training with Chelsea F.C. coaches at the team’s training ground in Cobham to see what it takes to play like a champion. In addition, one lucky superfan will win a Chelsea F.C. dream trip to watch the first team training and meet the team at the Cobham Training Centre.

The new partnership will inspire young, aspiring South Africans who understand that achieving success requires hard work, practice, and absolute dedication, both on and off the field. Winning requires that you get up and get moving. Sometimes that means getting up before sunrise or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the series. It’s those moments when you rely on Shield. With its superior protection, Shield keeps you dry and odour-free, so that every move you make is one you make with confidence.

Senior Brand Manager of Shield South Africa Gareth Marshall said “We are thrilled to announce our partnership with Chelsea Football Club. Soccer is the most loved sport in South Africa and is a key passion point for our consumers, confidence to perform in the moments that matter can often be the difference between winning and losing. With Shield, anyone can have the confidence to take on the day, no matter what their movements are. When you move with purpose, you get things done. Chelsea F.C. is considered one of the most successful soccer clubs in the world, representing athletes at the top of their game. Players like Eden Hazard, Victor Moses and Cesc Fabregas are the embodiment of hard work, commitment, and absolute dedication. The team is the perfect partner for Shield to launch this once-in-a-lifetime opportunity to find SA’s best aspiring soccer star and give them a chance to train like a champion.”