Cambridge Analytica , a data firm that
worked for President Donald Trump’s 2016 campaign, is shutting down following
allegations about its misuse of Facebook data and the campaign tactics it
pitched to clients.
In March, the company suspended its chief executive, Alexander Nix,
and said it was launching an independent investigation to determine if the
company engaged in any wrongdoing in its work on political campaigns.
The company decided to close its doors because it was
losing clients and facing mounting legal fees in the Facebook investigation,
according to people familiar with the matter. SCL Group and SCL Elections,
which are affiliated with Cambridge Analytica, also are shutting down in the
U.S. and the U.K.
Cambridge Analytica and SCL Elections issued a joint
statement on Wednesday confirming the companies’ closures. “Over the past
several months, Cambridge Analytica has been the subject of numerous unfounded
accusations,” the statement said. “The siege of media coverage has driven away
virtually all of the company’s customers and suppliers. As a result, it has
been determined that it is no longer viable to continue operating the
business.”
The company also said that “parallel bankruptcy
proceedings” would commence for Cambridge Analytica and “certain of the
company’s U.S. affiliates.”
No comments:
Post a Comment
Contact Us
Email: publisher@absolutehearts.com
Phone/whatsapp: +2348027922363