Monday, 3 September 2018

Jay-Z launches Tidal in Uganda

Tidal, Jay Z's music and video streaming platform, has launched in Uganda making its second African country, in partnership with the mobile and fixed telecommunications firm MTN.
First launching in South Africa on its own, Tidal has now been in Uganda since 22 August 2018. Through this partnership, the streaming service will have access to 10.5 million Ugandan MTN subscribers who will receive a variety of options for a data-inclusive Tidal membership as part of their mobile plan. In this way subscribers will gain access to the exclusive, high-quality streaming of music, videos, concerts and more available on the platform.

MTN's chief marketing officer, Olivier Prentout, said in a statement: "Uganda offers an opportunity to not only provide this exclusive entertainment content to a youthful population, in partnership with MTN Uganda, but also builds a long-term approach to improving opportunities for its young and talented artists."

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