Nigeria’s
leading beer brand, Hero Lager has
signed a sponsorship deal with top Nigerian club side, Enyimba FC of Aba for the forthcoming COPA Lagos beach soccer
competition. The deal will see Enyimba FC donning their jersey for their match
with Pepsi Football Academy, with
Hero Lager emblazoned on it.
The deal was
sealed at a meeting between officials of Enyimba FC led by their Chairman, Mr. Felix Anyansi Agwu and the Sales
Director and Marketing Manager of Hero Lager; Mr. Godwin Oche and Mrs Jennifer
Balogun respectively. On hand to witness the partnership signing was Mr. Samson Adamu, Managing Director of
Kinetic Sports, organizers of the COPA Lagos Beach Soccer Tournament.
Giving
reasons for the choice of Enyimba FC, Oche said both brands share several
similarities and ambitions. “Hero Lager
has a lot of similarities with Enyimba FC. Both had humble beginnings from the
South East, and have within a short time grown to continental brands, on the
verge of becoming global brands.”
According to
him, just like Enyimba FC, Hero started as a regional brand from the south
eastern part of the country, pointing out that it has since grown to become one
of the biggest and the most successful beer brands in Africa, standing proudly
at third position among its old and established peers. In addition, he said,
Hero Lager, just like Enyimba which became the first club in the continentto
win the CAF Champions League back to back, has won several awards in Nigeria
and in Africa,as well as a global award.
Speaking in
the same vein, Balogun described the partnership as very important, not only
for COPA Lagos, but also one worth pursuing long term, including sponsorship of
the club in the Nigerian Premier League and continental completions.
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