As smartphones are becoming more popular, so
are mobile apps. This is why many companies and organizations are developing
their mobile apps. However, you will discover that customers don’t use these
apps for one reason or the other. Unknown to these companies, a viable way to
attract customers is via mobile apps because many Nigerians now own internet
savvy smartphones. In line with this, Jumia Travel,
the online booking agency take a sneak peek on how to attract customers with
your mobile app.
Give
discounts for using mobile app
On some
e-commerce websites, there is always a discount code for downloading or using
their mobile app. In other words, when you shop with the app and use
the code, you will have 5% or 10% off your purchase. This is a good incentive
to attract customers.
Simple to
use and navigate
Some
mobile apps are very difficult to use or navigate. This is because they are not
interactive. If the app is too technical and irresponsive, your customers will
just abandon it. They either download a competitor’s app or use the desktop
version.
Gamification
Gamification
according to Wikipedia is the application of typical elements of game playing
to encourage engagement with a product or service. This involves point scoring and
competition with others. This is a reward system that will encourage your users
or customers to always come back to use your app.
Make
mouthwatering offers
You should
make mouthwatering offers to customers which they cannot refuse. This offer
should be for using the mobile app. You can give users ridiculous
discounts/coupons and reward them with prices for using the app.
Connect
your app with social media
There are
some people who like to share their purchases with friends on WhatsApp,
Facebook, and twitter. Hence, ensure that you connect the app to social media
to enable easy sharing.
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