Cash or money is important to the proper,
effective and smooth running of any business or enterprise. It is, therefore,
safe to say that without money, your business will collapse. As a result, we discuss some cash flow problems that are
likely to affect the smooth running of your business. This will ensure that you
are fully prepared for any uncertainties. It must be mentioned that 90% of
small businesses or startups fail due to poor cash flow.
Delayed
payment
After
providing a service, you expect to be paid immediately, this is not the case
most times. You offer your service and get paid later. However, this is not
good for your business. In fact, if your clients pay very late, your debt
profile will steadily rise. To reduce the effect of late payment, set a
timeline for your clients or customers to make payment and use your
relationship with the manager to encourage him or her to pay you as early as
possible. You can also reduce the credit you offer your customers.
Decline in
sales
The
reduction in sales can have a huge impact on profit. As soon as you notice a
decline in sales, you may need to check your marketing strategy again. You can
also take advantage of social media. You don’t need to break the bank to boost
sales again.
Low profit
Profit is
directly linked to sales. You should not be too surprised if your profit has
been hit. The Nigerian economy is trying to recover from its first recession in
22 years. Besides, some businesses have declared losses. This is why the
business should have savings to cushion the effect of the lack of
profitability. Also, you may need to adjust your growth forecast.
Seasonal
demands
There are
some businesses that are seasonal. Seasonal in the sense that there are certain
months there is a monumental spike in turnover and in other months, it will
reduce. For example, there is always an increase in hotel bookings during
public holidays and the festive period. This is same for transport. You have to
plan your cash for this period so that there is no lacuna.
Overtrading
This usually affects small
businesses that are just opening a shop. Most times, these businesses invite
customers and friends and offer them a good discount to promote patronage. The
turnout may be massive and it may affect your cash flow because so many people
are taking advantage of the discount. The rule here is to try as much as
possible to make your launching very simple and don’t offer any crazy discount.
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